Video: SONY Xperia Z-Craftsmanship - Design.
Sony says:
We feel it is important that you lose yourself in your stories, so we designed Xperia Z to be so seamless and smooth that it almost disappears, blending with your life and environment.
The human body notices the tiniest imperfections, so attention to detail is important to everything we do. From the power button to the screen, the way a smartphone looks and feels must be flawless. That's why we crafted Xperia Z with delicate precision.
The story continues on http://www.sonymobile.com/global-en/products/phones/xperia-z
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